highlight the different types of generic strategies and then critically explain how buisnesses can use them for competitive advantage .select an industry of your choice to justify
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highlight the different types of generic strategies and then critically explain how buisnesses can use them for competitive advantage .select an industry of your choice to justify
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- Is Service Marketing Different From Product Marketing? Discuss pros and cons in detail with suitable examples from any/various industries. Explain BrieflyWhat would be the best questions comparing potential market, available market, qualified available market, and served market for a business?There are many definitions for marketing. In your own words, explain your understanding of marketing? Using appropriate examples, explain “in your own word” how does a company go about "marketing" its products or services?
- How is service marketing different from product marketing? Explain and Give examples.Choose an industry or sector which is becoming more and more competitive among FMCG retail OR Fashion. Assess their business strategies in terms of the generic strategies of cost leadership, differentiation and focus they are maintaining? How might the principles of hyper- competitive strategies apply to these industries or sector? Explain how, when and in what ways, interactive and cooperative strategies, rather than direct competition, might make sense to them.Name and describe the three strategies available when determining the number of marketing intermediaries.
- Distinguish between the three basicstrategies for reaching target markets.Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?How would internal marketing be of help? Show specific examples
- Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?What is the decision facing Amazon?In selecting the business level strategy, explain why it is important to consider the following dimensions: Socioeconomic segmentation Consumer Consumption pattern; and Perpetual factor segments