How can firms use customer demographics like income, market size,education, and ethnicity to market to their customers better?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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How can firms use customer demographics like income, market size,
education, and ethnicity to market to their customers better?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing