How can I calculate the forecast for March using the exponential smoothing method using Alpha: 0.60

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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How can I calculate the forecast for March using the exponential smoothing method using Alpha: 0.60. The image of the full problem is attached. Thank you!

Given the following data, calculate the
forecast for March using the exponential
smoothing method. [alpha: 0.60]
Month
Actual
Demand
(units)
January
5,000
February 5,500
March
Forecast
Demand
5,500
5,000
Transcribed Image Text:Given the following data, calculate the forecast for March using the exponential smoothing method. [alpha: 0.60] Month Actual Demand (units) January 5,000 February 5,500 March Forecast Demand 5,500 5,000
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