How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.
How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.
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