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Solved in 3 steps
- What is Customer Relationship Management (CRM), and how does it help businesses in managing their customer interactions effectively?According to analysts, the Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity. How will this expansion impact the way businesses engage with their customers in the future?One of your friends is contemplating opening a coffee shop near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.
- How does the Internet effect business? Business value?How can organizations enhance their customer focus to improve customer satisfaction and loyalty?Your company needs to improve on their CRM system.Explain how your company can effectively apply the activities and tools of a Customer Relationship Management (CRM) system so that relationships with their customers can improve.