How was the concept of shared value (the idea—advanced by Michael Porter and Mark Kramer from Harvard Business School—that companies should generate economic value in ways that promote social good.) utilized by Lifebuoy? Why do you think gaining internal support is important for bringing business value and social good together?
How was the concept of shared value (the idea—advanced by Michael Porter and Mark Kramer from Harvard Business School—that companies should generate economic value in ways that promote social good.) utilized by Lifebuoy? Why do you think gaining internal support is important for bringing business value and social good together?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How was the concept of shared value (the idea—advanced by Michael Porter and Mark Kramer from Harvard Business School—that companies should generate economic value in ways that promote social good.) utilized by Lifebuoy? Why do you think gaining internal support is important for bringing business value and social good together?
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