How will the increase in the price of soft drinks affect the demand for soft drinks? How much additional revenue will be raised by this tax?

International Financial Management
14th Edition
ISBN:9780357130698
Author:Madura
Publisher:Madura
Chapter3: International Financial Markets
Section: Chapter Questions
Problem 2BIC
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Australians buy 1.28 billion litres of sugar-sweetened drinks per annum (2012 figures). Consider the average price of these drinks to be $1.6/litre. Assuming a sales tax (hypothetical scenario) of 25% on soft drinks the price will be increased to $2/litre. The price elasticity of demand for soft drinks is -0.89.  How will the increase in the price of soft drinks affect the demand for soft drinks? How much additional revenue will be raised by this tax?
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