Humans are social beings whose purchase decision are influenced by their social settings and surroundings. Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.
Humans are social beings whose purchase decision are influenced by their social settings and surroundings. Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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Humans are social beings whose purchase decision are influenced by their social settings and surroundings.
Analyse the four social factors that can explain some of
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