IB concepts taught during the course will be applied on the project as the course proceeds. By the end of the course students will have a report of approx 15 pages and are required to present their plan to launch a new GLOBAL EXPANSION. Learning outcome: Keeping in view below learning outcome of the course, this project will enable students to better understand the requirements of International Business and ways in which International Business Managers act in a professional environment: 1. Identify the opportunities in the international market and analyze the environment correctly 2. The cultural, political, legal, financial and economic environment of International Business 3. Read and analyze international business reports to evaluate corporate problems and identify business opportunities in the global environment 4. Identify, research and propose strategies to enter a new market and develop international marketing plans 5. Apply effective interpersonal skills that are required to be a member of a winning international marketing team. Analyze the following: * Analyze how international expansion will add value to the company; * Assess the company’s internal capability for international expansion; * Suggest what market(s) it should enter and how; * Suggest which International strategy you will use to market your product or service * Identify possible challenges that may arise in the process of international expansion. What is required in the report: 1.Introduction (Company history and International operations) 2.Organizational predisposition 3.SWOT ANALYSIS on the basis of Michael Porter’s five forces model. 4.Corporate culture, Cultural Environment 5.Effect of culture on Strategic management 6.International political environment 7.Economic Integration 8. The effect of COVID 19 on IB (with respect to your chosen product) 9. Strategic Analysis on the basis of Porter’s Diamond Model (Theory of National Advantage). 10. International Strategy 11. Conclusion.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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IB concepts taught during the course will be applied on the project as the course proceeds. By the
end of the course students will have a report of approx 15 pages and are required to present their
plan to launch a new GLOBAL EXPANSION.
Learning outcome:
Keeping in view below learning outcome of the course, this project will enable students to better
understand the requirements of International Business and ways in which International Business
Managers act in a professional environment:
1. Identify the opportunities in the international market and analyze the environment correctly
2. The cultural, political, legal, financial and economic environment of International Business
3. Read and analyze international business reports to evaluate corporate problems and identify
business opportunities in the global environment
4. Identify, research and propose strategies to enter a new market and develop international
marketing plans
5. Apply effective interpersonal skills that are required to be a member of a winning international
marketing team.
Analyze the following:
* Analyze how international expansion will add value to the company;
* Assess the company’s internal capability for international expansion;
* Suggest what market(s) it should enter and how;
* Suggest which International strategy you will use to market your product or service
* Identify possible challenges that may arise in the process of international expansion.

What is required in the report:
1.Introduction (Company history and International operations)
2.Organizational predisposition
3.SWOT ANALYSIS on the basis of Michael Porter’s five forces model.
4.Corporate culture, Cultural Environment
5.Effect of culture on Strategic management
6.International political environment
7.Economic Integration
8. The effect of COVID 19 on IB (with respect to your chosen product)
9. Strategic Analysis on the basis of Porter’s Diamond Model (Theory of National
Advantage).
10. International Strategy
11. Conclusion.

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