Identify the major competitors for the brand in Pakistan. Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan. As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.
Identify the major competitors for the brand in Pakistan. Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan. As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Yuwani’s is an Italian clothing brand. They recently entered in the Pakistani market. They have a wide range of casual and formal apparel for both men and women. They offer trendy colours and the latest Italian fashion that attracts youth, middle aged, and elder customers. They hired you as a marketing specialist for Pakistan. You are required to perform following tasks.
- Identify the major competitors for the brand in Pakistan.
- Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan.
- As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.
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