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If a product idea is feasible, it
is a long-lasting good.
is expensive to produce.
meets sales targets.
gives you a competitive advantage.
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- (9) Value proposition is a set of buyers who share common needs or characteristics that the company decides to serve. Α. True False Select one: True False B.Which of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.What is the purpose of building a minimum viable product?a. To test the technical feasibility of the productb. To test whether or not the product can be produced economically at scalec. To test if consumers want to buy the productd. None of these options is correct.
- Which of the following would be the impact of mistakes in marketing budgeting? A)The company and the brand may have to live with mistakes for the entire year B)The company will still make a lot of profit C)None of the option D)Nothing happen to the company and the brandWhich of the following is NOT likely to be found in a company with a marketing orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities. Please share solution with reasoningWhich of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.
- Martin has just launched a new set of children’s books called RugRatReaders. These books are largely indestructible due to the materials they are made from. What does this feature represent? a. the product's tactical advantageb. the product's competitve advantagec. the product's feedbackd. the product's objective strategydentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers? a. The firm is able to satisfy consumer needs. b. The firm is able to expand. c. The firm is able to build brand loyalty. d. The firm is able to sell fewer products. e. All of these are benefits to the firm.
- 4. Explain each key ingredients. (i) The value of the good or service should be determined. (ii) There should be willingness to buy the product. (iii) The demander should have the purchasing power to buy that good or service.What is the difference between primary needs and secondary needs?a. Primary needs are more important than secondary needs.b. Primary needs consist of multiple secondary needs.c. Primary needs are the needs that the product development team discovers first.Which of the following can be a 2 points reason for salespeople to walk away from a potential sale? * If a buyer is only interested in the lowest possible price, and the marketer is committed to a value- added sales strategy. The prospect is dishonest. If the customer's budget doesn't allow the purchase of the product. O All of the above.