If you buy or have bought products that are not produced by the market leader or a well-known market challenger, what is the reason? chance price because the product has a ‘unique selling proposition' that appeals to you because you need something special, and are part of a particular niche or market segment

If you buy or have bought products that are not produced by the market leader or a well-known market challenger, what is the reason? chance price because the product has a ‘unique selling proposition' that appeals to you because you need something special, and are part of a particular niche or market segment

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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