In respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2)The advantages and disadvantages of primary and secondary data

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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In respect of primary and secondary data compare and contrast:

1) The main differences between primary and secondary data

2)The advantages and disadvantages of primary and secondary data

 

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