In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally viewed CSR-committed companies like Ben & Jerry’s and The Body Shop as eccentric, left-wing hippie outfits. Do you believe CSR is important and if so, how should it be measured?

In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally viewed CSR-committed companies like Ben & Jerry’s and The Body Shop as eccentric, left-wing hippie outfits. Do you believe CSR is important and if so, how should it be measured?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

Is it ethical for companies to benefit from their efforts to practice CSR? Why or why not? How can anyone be sure that CSR efforts aren’t just public relations ploys?
Is philanthropy morally superior to strategic CSR? Why or why not?
In your opinion, do companies engage in CSR activities for profit? If yes, is this ethical or not? Explain your answer.
What is meant by the term "Corporate Social Responsibility" ("CSR")? Do companies engage in CSR as a result of a deep seated desire to improve society or is CSR designed merely as a facade to improve the bottom line of corporations?
Think of any private company of your choice and then visit its social media. Understand their latest post. Does social media help promote CSR practices?
(Guideline: Write about any other three suitable CSR activities which can be conducted by the companies you selected. Also write, what will be the benefit of your proposed CSR to the companies and public)
Find a company in the news today that’s acting at one level of the CSR pyramid: economic, legal, ethical, and philanthropic. Explain what action qualifies the company to be at that level of the pyramid, and then talk about how the company is being socially responsible AND how that action will ultimately benefit their businesses.
In what ways, if any, is your company exercising corporate social responsibility? What are the elements of your company’s CSR strategy? Are there any changes to this strategy that you would suggest?
I need help with this question about ethics Find an article about a business facing an ethical issue, and summarize this issue. Try to find a recent article. Which CSR approach (obstructive, defensive, accommodating, proactive) does the company appear to be exhibiting? And why?
Do companies engage in CSR activities for profit? Is it ethical or not? Explain.
What are the six main characteristics of CSR? To what extent do these characteristics differentiate CSR from other standards such as business ethics and corporate citizenship?
Why do some firms, industries, and cultures have different CSR thresholds than others? What are some examples of firms, industries, and cultures with different CSR thresholds?