It is more important to represent the Business Model Canvas than the Value Proposition Canvas. Select one: True False
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- What is the difference between hedonic and utilitarian needs? Suppose you have to market medicated shoes; would you create utilitarian appeal and hedonic appeal? How and why, give reasoning.Explain in your words the ADIA model importance and provide an example to express your understanding of the conceptYou are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.
- How is expectation theory distinct from goalsetting theory?Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?Differentiate between the following Response Hierarchy Models AIDA Model – Hierarchy of Effects Model – Innovation Model- Communication ModelWhich model will be the best for newly launched automobile brands KIA and MG; give appropriate reasoning
- How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive?identify, and in your answer identify and explain, using examples. The 3 elements used in behavioral objectives.3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
- What are your thoughts on determining what is real and what is fake while reading content online?1. why the model is called the SECI model 2. Compare the concepts of socialisation and combination in the SECI model, with the use of examplesWhich of the following are elements of Ulrich's revised model? Select all that apply. change agent human capital developer strategic partner employee advocate