Joe has just moved to a small town with only one golf course, the Northlands Golf Club. His inverse demand function is p= 120 - 2q, where q is the number of rounds of golf that he plays per year. The manager of the Northlands Club negotiates separately with each person who joins the club and can therefore charge individual prices. This manager has a good idea of what Joe's demand curve is and offers Joe a special deal, where Joe pays an annual membership fee and can play as many rounds as he wants at $20, which is the marginal cost his round imposes on the club. What membership fee would maximize profit for the club? The manager could have charged Joe a single price per round. How much extra profit does the club earn by using two-part pricing?

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter10: Consumer Choice Theory
Section: Chapter Questions
Problem 14P
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Joe has just moved to a small town with only one golf course, the Northlands Golf
Club. His inverse demand function is p = 120 - 2q, where q is the number of rounds of golf that
he plays per year. The manager of the Northlands Club negotiates separately with each person
who joins the club and can therefore charge individual prices. This manager has a good idea
of what Joe's demand curve is and offers Joe a special deal, where Joe pays an annual
membership fee and can play as many rounds as he wants at $20, which is the marginal cost
his round imposes on the club. What membership fee would maximize profit for the club? The
manager could have charged Joe a single price per round. How much extra profit does the
club earn by using two-part pricing?
Transcribed Image Text:Joe has just moved to a small town with only one golf course, the Northlands Golf Club. His inverse demand function is p = 120 - 2q, where q is the number of rounds of golf that he plays per year. The manager of the Northlands Club negotiates separately with each person who joins the club and can therefore charge individual prices. This manager has a good idea of what Joe's demand curve is and offers Joe a special deal, where Joe pays an annual membership fee and can play as many rounds as he wants at $20, which is the marginal cost his round imposes on the club. What membership fee would maximize profit for the club? The manager could have charged Joe a single price per round. How much extra profit does the club earn by using two-part pricing?
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