Kellner is fairly critical about the societal influence of branding and consumer culture. What do you make of his argument about the influence of brand culture?
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- Douglas Kellner is fairly critical about the societal influence of branding and consumer culture. What do you make of his argument about the influence of brand culture?A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.Why have we seen more evidence of widespread ethical marketing dilemmas within firms today? What is an ethical marketing dilemma that you see a firm having to face?
- How can a manager develop an effective marketing plan for a new product launch?Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Science/their research orientation.Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.
- As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.Apple claims to never do any marketing research for new product ideas but instead creates products that Apple employees themselves would be excited to have. What are the risks of this approach? Would it work for all consumer and organizational markets?
- Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…What do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?Ethics Marketers have been shelling out the bucks on sensory marketing techniques for years to appeal to your subconscious mind. And studies show that it works. But is sensory marketing fair? Some say it's a way to enhance the purchasing process, while others say marketers are unethically manipulating consumers. What are some of the pros and cons associated with sensory marketing? What is your position?