Kindly answer Question 2 from the given case study using the provided information of step 5 and following the info mentioned in table 7.7,7.8 The following information can help in answering: Some of the qualitative criteria that a company might use to evaluate Request for information (RFI) An inquiry to a potential sup- plier about that supplier’s prod- ucts or services for potential use in the business. The inquiry can provide certain business requirements or be of a more exploratory nature. Multicriteria decision models Models that allow decision makers to evaluate various alternatives across multiple decision criteria. suppliers include:9 • Process and design capabilities. Since different manufacturing and service processes have inherent strengths and weaknesses (Chapter 3), the buying firm must be aware of these characteristics up front. When the buyer expects suppliers to perform compo- nent design and production, it should also assess the supplier’s design capability. One way to reduce the time required to develop new products is to use qualified suppliers who are able to perform product design activities. • Management capability. Different aspects of management capability include man- agement’s commitment to continuous process and quality improvement, overall professional ability and experience, ability to maintain positive relationships with the workforce, and willingness to develop a closer working relationship with the buyer. • Financial condition and cost structure. Selecting a supplier that is in poor financial condition presents a number of risks. First, there is the risk that the organization will go out of business, disrupting the flow of goods or services. Second, suppliers who are in poor financial condition may not have the resources to invest in required personnel, equipment, or improvement efforts. • Longer-termrelationshippotential.Insomecases,abuyingfirmmaybelookingto develop a long-term relationship with a potential supplier. Perhaps the supplier has a pro- prietary technology or foreign market presence that the sourcing firm wants to tap into.

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Kindly answer Question 2 from the given case study using the provided information of step 5 and following the info mentioned in table 7.7,7.8 The following information can help in answering: Some of the qualitative criteria that a company might use to evaluate Request for information (RFI) An inquiry to a potential sup- plier about that supplier’s prod- ucts or services for potential use in the business. The inquiry can provide certain business requirements or be of a more exploratory nature. Multicriteria decision models Models that allow decision makers to evaluate various alternatives across multiple decision criteria. suppliers include:9 • Process and design capabilities. Since different manufacturing and service processes have inherent strengths and weaknesses (Chapter 3), the buying firm must be aware of these characteristics up front. When the buyer expects suppliers to perform compo- nent design and production, it should also assess the supplier’s design capability. One way to reduce the time required to develop new products is to use qualified suppliers who are able to perform product design activities. • Management capability. Different aspects of management capability include man- agement’s commitment to continuous process and quality improvement, overall professional ability and experience, ability to maintain positive relationships with the workforce, and willingness to develop a closer working relationship with the buyer. • Financial condition and cost structure. Selecting a supplier that is in poor financial condition presents a number of risks. First, there is the risk that the organization will go out of business, disrupting the flow of goods or services. Second, suppliers who are in poor financial condition may not have the resources to invest in required personnel, equipment, or improvement efforts. • Longer-termrelationshippotential.Insomecases,abuyingfirmmaybelookingto develop a long-term relationship with a potential supplier. Perhaps the supplier has a pro- prietary technology or foreign market presence that the sourcing firm wants to tap into.
Step 5: Conduct Supplier Selection
The objective of the supplier selection step is to identify a short list of suppliers with whom the
buying firm will engage in competitive bidding or negotiations. Multicriteria decision mod-
els, as the name suggests, are models that allow decision makers to evaluate various alternatives
across multiple decision criteria. Multicriteria decision models are especially helpful when there
is a mix of quantitative and qualitative decision criteria, when there are numerous decision alter-
natives to be considered, and when there is no clear "best" choice. They are therefore well suited
to supplier selection efforts. Multicriteria decision models can help formalize what would other-
wise be an ill-structured, poorly understood process.
The Weighted-Point Evaluation System. A common multicriteria decision model is the
weighted-point evaluation system. In this model, the user is asked up front to assign weights to the
performance measures (Wy), and rate the performance of each supplier with regard to each dimen-
sion (Performancexy). The total score for each supplier is then calculated as follows:
Scorex
Performancexy X Wy
where:
Ibid.
10..
TABLE 7.7
Advantages and
Disadvantages of
Insourcing and
Outsourcing
X = Supplier X
Y = performance dimension Y
Perfomance xy = rated performance of Supplier X with regard to performance dimension Y
Wy assigned weight for performance dimension Y, where Wy = 1
11
Y=1
TABLE 7.8
Factors That Affect
the Decision to
Insource or
Outsource
Y=1
ADVANTAGES
High degree of control
Ability to oversee the entire process
Economies of scale and/or scope
ADVANTAGES
High strategic flexibility
Low investment risk
Improved cash flow
Access to state-of-the-art
products and services
LA
Insourcing
DISADVANTAGES
CHAPTER 7. SUPPLY MANAGEMENT 201
Reduced strategic flexibility
Required high investment
Potential suppliers may offer superior products and services
Outsourcing
DISADVANTAGES
Environmental uncertainty
Competition in the supplier market
Ability to monitor supplier's
performance
Relationship of product/service to
buying firm's core competencies
Possibility of choosing a bad supplier
Loss of control over the process and core technologies
Communication/coordination challenges
Increased risk of supply chain disruption
Customer social responsibility (CSR) risks
FAVORS
FAVORS
INSOURCING OUTSOURCING
(7.3)
Low
Low
Low
High
High
High
High
Low
Transcribed Image Text:Step 5: Conduct Supplier Selection The objective of the supplier selection step is to identify a short list of suppliers with whom the buying firm will engage in competitive bidding or negotiations. Multicriteria decision mod- els, as the name suggests, are models that allow decision makers to evaluate various alternatives across multiple decision criteria. Multicriteria decision models are especially helpful when there is a mix of quantitative and qualitative decision criteria, when there are numerous decision alter- natives to be considered, and when there is no clear "best" choice. They are therefore well suited to supplier selection efforts. Multicriteria decision models can help formalize what would other- wise be an ill-structured, poorly understood process. The Weighted-Point Evaluation System. A common multicriteria decision model is the weighted-point evaluation system. In this model, the user is asked up front to assign weights to the performance measures (Wy), and rate the performance of each supplier with regard to each dimen- sion (Performancexy). The total score for each supplier is then calculated as follows: Scorex Performancexy X Wy where: Ibid. 10.. TABLE 7.7 Advantages and Disadvantages of Insourcing and Outsourcing X = Supplier X Y = performance dimension Y Perfomance xy = rated performance of Supplier X with regard to performance dimension Y Wy assigned weight for performance dimension Y, where Wy = 1 11 Y=1 TABLE 7.8 Factors That Affect the Decision to Insource or Outsource Y=1 ADVANTAGES High degree of control Ability to oversee the entire process Economies of scale and/or scope ADVANTAGES High strategic flexibility Low investment risk Improved cash flow Access to state-of-the-art products and services LA Insourcing DISADVANTAGES CHAPTER 7. SUPPLY MANAGEMENT 201 Reduced strategic flexibility Required high investment Potential suppliers may offer superior products and services Outsourcing DISADVANTAGES Environmental uncertainty Competition in the supplier market Ability to monitor supplier's performance Relationship of product/service to buying firm's core competencies Possibility of choosing a bad supplier Loss of control over the process and core technologies Communication/coordination challenges Increased risk of supply chain disruption Customer social responsibility (CSR) risks FAVORS FAVORS INSOURCING OUTSOURCING (7.3) Low Low Low High High High High Low
CASE STUDY
Pagoda.com
Introduction
Pagoda.com is an Internet service provider (ISP) that caters to
individual consumers and small businesses who require a high
level of service and are willing to pay a premium for it. Spe-
cifically, Pagoda.com offers state-of-the-art email applications
and Web-building software, as well as plenty of storage space
and the fastest access available. The marketing vice president,
Jerry Hunter, puts it this way: "There are a lot of companies out
there promising the cheapest Internet access. But what do you
get for your money? Slow- or no-access and an endless stream
of system crashes. And I won't even mention the lack of sup-
port if you have a technical question! For a few dollars more a
month, we give our customers the environment they need to
be productive. It's no surprise, then, that we have the highest
customer satisfaction and retention rates in the industry."
The Online Help Desk
One of Pagoda's services is its online help desk. The online
help desk works as follows: Customers who are experiencing
technical problems, or who simply have questions about their
account, enter a one-on-one chat room, where they can interact
directly with an expert. Problems are usually resolved within 10
minutes, and customers have listed it as one of the top three rea-
sons they stick with Pagoda.com. Presently, Pagoda has enough
capacity to handle up to 900,000 requests per year, although
management doesn't expect the number of requests to change
much from the current level of 800,000 per year.
A firm located in New Delhi, India, has approached
Pagoda about outsourcing the online help desk. The offer is
attractive. The New Delhi firm's own personnel would handle
the help desk function. These personnel all speak English flu-
ently and have college degrees or appropriate technical back-
grounds. And because they are located in India, labor costs
would be a fraction of what they are in the United States. The
savings would be passed on, in part, to Pagoda. And since the
220 PART III ESTABLISHING SUPPLY CHAIN LINKAGES
4. A statement of work typically specifies performance
measurements that the buying firm can use to determine
whether the service provider is meeting the terms of the
help desk chat room exists on the Internet, Pagoda's customers
should be unaware of the switch.
Pagoda management has put together the following fig-
ures, outlining the yearly costs associated with the current sys-
tem and the Indian proposal:
Current Online Help Desk
Personnel costs:
40 full-time-equivalent (FTE) technical experts @ $40,000
per year (salary and benefits); 3 supervisors @ $70,000
each per year (salary and benefits)
Equipment costs:
4 servers @ $2,000 per year
20 PCs@ $1,000 per year
Variable costs:
$1.50 per request (office supplies, fax paper, etc.)
New Delhi Proposal
Fixed cost:
$1,500,000 per contract year (to cover administrative and
IT costs)
Charge:
$0.50 per request
Questions
1. Calculate the total cost of outsourcing the online help
desk versus staying with the current solution. Which
option is cheaper?
2. What other factors, other than costs, should Pagoda con-
sider? How would you weight these factors? Given the
above, how might you use a weighted-point evaluation
system to evaluate the two options?
3. Should Pagoda.com outsource its online help desk? Why
or why not? Be sure to consider Table 7.7 and 7.8 when
framing your answer.
contract. What performance measurements would you
recommend be put in place? What should happen if the
service provider fails to meet these requirements?
Transcribed Image Text:CASE STUDY Pagoda.com Introduction Pagoda.com is an Internet service provider (ISP) that caters to individual consumers and small businesses who require a high level of service and are willing to pay a premium for it. Spe- cifically, Pagoda.com offers state-of-the-art email applications and Web-building software, as well as plenty of storage space and the fastest access available. The marketing vice president, Jerry Hunter, puts it this way: "There are a lot of companies out there promising the cheapest Internet access. But what do you get for your money? Slow- or no-access and an endless stream of system crashes. And I won't even mention the lack of sup- port if you have a technical question! For a few dollars more a month, we give our customers the environment they need to be productive. It's no surprise, then, that we have the highest customer satisfaction and retention rates in the industry." The Online Help Desk One of Pagoda's services is its online help desk. The online help desk works as follows: Customers who are experiencing technical problems, or who simply have questions about their account, enter a one-on-one chat room, where they can interact directly with an expert. Problems are usually resolved within 10 minutes, and customers have listed it as one of the top three rea- sons they stick with Pagoda.com. Presently, Pagoda has enough capacity to handle up to 900,000 requests per year, although management doesn't expect the number of requests to change much from the current level of 800,000 per year. A firm located in New Delhi, India, has approached Pagoda about outsourcing the online help desk. The offer is attractive. The New Delhi firm's own personnel would handle the help desk function. These personnel all speak English flu- ently and have college degrees or appropriate technical back- grounds. And because they are located in India, labor costs would be a fraction of what they are in the United States. The savings would be passed on, in part, to Pagoda. And since the 220 PART III ESTABLISHING SUPPLY CHAIN LINKAGES 4. A statement of work typically specifies performance measurements that the buying firm can use to determine whether the service provider is meeting the terms of the help desk chat room exists on the Internet, Pagoda's customers should be unaware of the switch. Pagoda management has put together the following fig- ures, outlining the yearly costs associated with the current sys- tem and the Indian proposal: Current Online Help Desk Personnel costs: 40 full-time-equivalent (FTE) technical experts @ $40,000 per year (salary and benefits); 3 supervisors @ $70,000 each per year (salary and benefits) Equipment costs: 4 servers @ $2,000 per year 20 PCs@ $1,000 per year Variable costs: $1.50 per request (office supplies, fax paper, etc.) New Delhi Proposal Fixed cost: $1,500,000 per contract year (to cover administrative and IT costs) Charge: $0.50 per request Questions 1. Calculate the total cost of outsourcing the online help desk versus staying with the current solution. Which option is cheaper? 2. What other factors, other than costs, should Pagoda con- sider? How would you weight these factors? Given the above, how might you use a weighted-point evaluation system to evaluate the two options? 3. Should Pagoda.com outsource its online help desk? Why or why not? Be sure to consider Table 7.7 and 7.8 when framing your answer. contract. What performance measurements would you recommend be put in place? What should happen if the service provider fails to meet these requirements?
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