Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities. You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center. What 2 new programs are you adding? ( examples might be: Yoga class in the gym, Crossfit program outside, water aerobics, walking club, etc) You have use of the gym and the pool. Do you need any equipment? (dumbbells, yoga mats, certifications for the employees or hiring an independent contractor,etc) How much will that cost? Provide a description of the new program and then list out the following: For each program you must list: Purpose: (How will this benefit the member and facility?) Goal: (How many participants will make this a success? What will need to occur for this to be considered a success? Weight loss, participation, etc?) Plan: (Define your marketing plan, who is the program for? How long will it run?) Follow-up: What would be the next program after this to keep the member engaged? Briefly write out an idea for the next program New Program 1 Description: Purpose: Goal: Plan: Follow-Up New Program 2 Description: Purpose: Goal: Plan: Follow-Up
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities. You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center.
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What 2 new programs are you adding? ( examples might be: Yoga class in the gym, Crossfit program outside, water aerobics, walking club, etc) You have use of the gym and the pool. Do you need any equipment? (dumbbells, yoga mats, certifications for the employees or hiring an independent contractor,etc) How much will that cost?
Provide a description of the new program and then list out the following:
- For each program you must list:
- Purpose: (How will this benefit the member and facility?)
- Goal: (How many participants will make this a success? What will need to occur for this to be considered a success? Weight loss, participation, etc?)
- Plan: (Define your marketing plan, who is the program for? How long will it run?)
- Follow-up: What would be the next program after this to keep the member engaged? Briefly write out an idea for the next program
New Program 1
Description:
Purpose:
Goal:
Plan:
Follow-Up
New Program 2
Description:
Purpose:
Goal:
Plan:
Follow-Up
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