Lindiwe’s online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise. Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example.

Lindiwe’s online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise. Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.
You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.
Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.
Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?
Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.
According to the HubSpot website, inbound marketing engages customers by: Group of answer choices using paid social advertising. generating business connections. adding to their social network. upselling products and services. helping them solve their problems.
Develop a campaign for a Coffee shop on digital media keeping the upcoming Valentine’s Day (or a celebrationof your choice) in mind. Mention objective, message and appropriate digital media that will be used.
Describe any TWO (2) advantages and TWO (2) disadvantages of Sharece Henry using Instagram as the primary medium for promoting her Reecie’s Pieces business venture.
what kind of Social Media Campaign’s Contents can be included in the company of mecari.
Read Below: The number of mobile users is growing rapidly as is the number of mobile shoppers. Kraft Foods took notice of that. The company is adapting its adver- tising and sales to this trend. Mobile customers are looking for brands and interacting with Kraft brands. Kraft Foods wanted to make it easy for customers to interact with the company whenever and wherever they want. To achieve this interaction goal, Kraft Foods created a “Food Assistant,” also known as Kraft Food Assistant.The Kraft Food AssistantKraft’s Food Assistant is an app for smartphones that allows customers to access more than 700 recipes. Thus, the consumer can browse easily for ideas. Customers enter a virtual store and open the “recipe of the day.” The app tells the user all the ingredients needed for that recipe or for any desired recipe. The Food Assistant also posts all the relevant coupons available for the ingredients on users’ smartphone. Users need only to take the smartphone to a supermarket, scan the…
What is the difference between the advertising e-businessmodel and the brokerage e-business model?
The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan.