marketers of certain product offerings, we must consider what markets / countries that make sense for us to promote our products. This depends on the income distribution structure of these countries. If your company sold a wide variety of goods/products, which industrial structure would be best?
marketers of certain product offerings, we must consider what markets / countries that make sense for us to promote our products. This depends on the income distribution structure of these countries. If your company sold a wide variety of goods/products, which industrial structure would be best?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.1: Global Marketing
Problem 1LO
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As marketers of certain product offerings, we must consider what markets / countries that make sense for us to promote our products. This depends on the income distribution structure of these countries. If your company sold a wide variety of goods/products, which industrial structure would be best?
a. Subsistence economies
b. Industrial economies
c. Industrializing economies
d. raw-material-exporting economies
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