'Marketing research is carried out to define the probable market for particular product and to find out general market conditions and tendencies’. Appraise various functions of marketing research and state how these functions are relevant. Please provide justifications for your answer.
'Marketing research is carried out to define the probable market for particular product and to find out general market conditions and tendencies’. Appraise various functions of marketing research and state how these functions are relevant. Please provide justifications for your answer.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
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!['Marketing research is carried out to define the probable market for particular
product and to find out general market conditions and tendencies’.
Appraise various functions of marketing research and state how these functions
are relevant. Please provide justifications for your answer.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F209fe5d9-0a2b-40c7-a8db-26a186c5ff30%2F84e10c99-9750-4603-b6cb-cd70560e53f0%2Ff9rd66u_processed.png&w=3840&q=75)
Transcribed Image Text:'Marketing research is carried out to define the probable market for particular
product and to find out general market conditions and tendencies’.
Appraise various functions of marketing research and state how these functions
are relevant. Please provide justifications for your answer.
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