More people participate in mail surveys than in any other type of traditional survey research. True False The quality of data is measured in terms of validity and reliability. True False
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- Serious market research mistakes are made not as a result of wrong answers but because of asking wrong questions. * True FalseUnder what circumstances would the Mood's Median non-parametric test be applied in business research? Group of answer choices a. The data are not normally distributed b. Outliers in the data exist c. Multiple medians are to be compared d. Answers 1 and 2 only e. Answers 1, 2 and 3Which of the following is TRUE about features of quasi-experimental research design? (a) Manipulation, control group, randomization (b) Manipulation but no control group or randomization (c) No manipulation of independent variable (d) Use of correlational approach The sum of the values of a variable for a set of observations, divided by the number of observations in the set refers to: (a) Mean (b) Standard deviation (c) Median (d) Mode Which of the following is not a multivariate statistical approach? (a) Analysis of Covariance (b) Analysis of Variance (c) Multiple Regression (d) Factor Analysis The term used to indicate the placebo effect in which the knowledge of being included in a study causes people to change their behaviors, thereby obscuring the variable of interest: (a) Validity (b) Hawthorne Effect (c) Manipulation (d) Randomization The probability that a given effect will be detected using a sample of specified size. With the probability level of the statistical test…
- What are some of the basic issues that should be addressed at a research request meeting? Outline the nine steps in questionnaire design. What are some of the most common errors in the wording of questions? Explain what the primary and secondary data terms mean.1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.When considering analysis of research data, which is a characteristic we look for? 1. Spread in the data 2. Location (central tendency of the data) 3. Shape of the data 4. Stability of the data 5. All of the above
- Non-systematic observation is a method used in quantitative research. True FalseI Which of the following is an example of observation research? / a) Scanning major newspapers and magazines for articles on the subject of the research ) b) Sending a mail survey to all customers in a local market area ( c) Recording all the items that a customer clicks on when visiting a website d) Conducting door-to-door interviewsList two (2) advantages and Two (2) disadvantages of the Observation Method of datacollection.
- Which best describes the null hypothesis associated with an Analysis of Variance (ANOVA)? Group of answer choices a. Ho: Variance 1 = Variance 2 = Variance 3 b. Ho: Standard Deviation 1 = Standard Deviation 2 = Standard Deviation 3 c. Ho: Proportion 1 = Proportion 2 = Proportion 3 d. Ho: Median 1 = Median 2 = Median 3 e. Ho: Mean 1 = Mean 2 = Mean 3Vogue Magazine used this technique to count the number of finger prints on a page in order to measure the readership of different advertisements in a magazine: O Structured research Audit O Content AnalysesAs you know from the classes after you are done with the questionnaire, you have to sample the respondents before going for the fieldwork for data collection. Sampling can be done using nonprobability sampling or probability sampling. Which one in your opinion for pantene brand is deteriorating. Among these techniques, which one do you feel is the best sampling technique for your problem? Discuss with examples and justifications.