Most ERP procedures are based on past successes. So who gets to decide which are the right ones? Methods developed in the United States or Western Europe are often adopted as templates. Yet, it may be challenging to transfer systems to Asia. When did you start thinking that? How could procedures in several nations vary (beyond the apparent "language" barrier)?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Most ERP procedures are based on past successes. So who gets to decide which are the right ones? Methods developed in the United States or Western Europe are often adopted as templates. Yet, it may be challenging to transfer systems to Asia. When did you start thinking that? How could procedures in several nations vary (beyond the apparent "language" barrier)?

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