Mr. John Francois, the owner of John Francois Stores has been operating a successful business since 1977. However, he is not fully aware of what strategic management and planning entails. As a trust worthy employee, Mr. Francois has asked you to host a weekend retreat with him, his family members, and selected members of staff so that you can advise them about what strategic management and planning entails as well as how important it is for the organization to engage in strategic management and planning. What would you say to the members

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mr. John Francois, the owner of John Francois Stores has been operating a
successful business since 1977. However, he is not fully aware of what
strategic management and planning entails. As a trust worthy employee, Mr.
Francois has asked you to host a weekend retreat with him, his family
members, and selected members of staff so that you can advise them about
what strategic management and planning entails as well as how important it
is for the organization to engage in strategic management and planning.
What would you say to the members present at the retreat so that they can
have a very good understanding of what strategic management and planning
entails, and why they should engage in the process so as to maintain the
competitive advantage of John Francois Stores?

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