Name some causes of poor decisions.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Name some causes of poor decisions.

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1. Lack of strategy: If there are no fixed strategy for solving a particular problem, right decision cannot be taken. Most of the people end up by drawing an imaginary conclusion, on the basis of assumptions, which in turn give rise to wrong decisions.

2. Unclear roles: If the assigned responsibilities are not clear it results in duplication of work, which is unproductive.Sometimes it happen that it becomes impossible to take any decision, because one person remains waitig for some other person creating confusions.

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