Need the correct answer to this practice question I found online please When planning an advertising campaign, what part explains both internal and external strengths and weaknesses? objectives positioning statements situational analysis copy strategy

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Need the correct answer to this practice question I found online please
When planning an advertising campaign, what part explains both internal and external strengths and weaknesses?
objectives
positioning statements
situational analysis
copy strategy
Transcribed Image Text:Need the correct answer to this practice question I found online please When planning an advertising campaign, what part explains both internal and external strengths and weaknesses? objectives positioning statements situational analysis copy strategy
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