The Moore & Harman Company is in the business of buying and selling grain. An important aspect of the company's business is arranging for the purchased grain to be shipped tocustomers. If the company can keep freight costs low, profitability will improve.The company recently purchased five rail cars of grain at Muncie, Indiana; six rail cars at Brazil, Indiana; and three rail cars at Xenia, Ohio. Twelve carloads of grain have been sold. Thelocations and the amount sold at each location are as follows:LocationMacon, GAGreenwood, SCConcord, SCChatham, NCFromMuncieBrazilXeniaAll shipments must be routed through either Louisville or Cincinnati. Shown are the shipping costs per bushel (in cents) from the origins to Louisville and Cincinnati and the costs perbushel to ship from Louisville and Cincinnati to the destinations. A rail car holds 3,200 bushels of grain.Cost per bushel in centsToFromLouisvilleCincinnatiLouisville839Cost per bushel in centsNumber of Rail Car Loads44576+8Cincinnati34334235+3Macon Greenwood Concord ChathamTo34283224 (a) Determine a shipping schedule that will minimize the freight costs necessary to satisfy demand. Enter the values that complete the shipping schedule.Number of Cars to ShipFromMuncieBrazilXeniaNumber of Cars to ShipFromLouisvilleCincinnatiLouisvilleMuncieBrazilMaconXeniaLocation Number of CarsToToCincinnati(b) Which (if any) rail cars of grain must be held at the origin until buyers can be found? Enter the number of cars at each starting location that must be held.Number of Cars RemainingGreenwoodToConcordChatham

The transportation model is used to calculate the minimum cost of the route by selecting different…

Number of Cars to Ship From Muncie Brazil Xenia Number of Cars to Ship From Louisville Cincinnati Louisville Muncie Brazil Macon Location Number of Cars Xenia To Cincinnati Greenwood Which (if any) rail cars of grain must be held at the origin until buyers can be found? Enter the number of cars at each st Number of Cars Remaining To To Concord Chatham

Number of Cars to Ship From Muncie Brazil Xenia Number of Cars to Ship From Louisville Cincinnati Louisville Muncie Brazil Macon Location Number of Cars Xenia To Cincinnati Greenwood Which (if any) rail cars of grain must be held at the origin until buyers can be found? Enter the number of cars at each st Number of Cars Remaining To To Concord Chatham

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...

See similar textbooks

Similar questions

Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 What role do geographic variables play in Ski Butternuts segmentation and targeting?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 Of the four categories of variables, which one seems to be the most central to Ski Butternuts segmentation strategy, and why?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer.
1. Superior Wire, Inc. produces and sells special types of wire used in a variety of telecommunication applications. The firm's initial growth came from sales of a new wire that was used by cellular telephone service companies when setting up transmission stations. However, growth in that market has slowed. Moreover, at present, most of the other products offered by the firm are similar to those available from a variety of other suppliers. Angelina Stowe, the marketing manager for the company, recently scheduled a meeting with the company president to discuss problems of falling profits. Stowe expressed concern that the company did not have a specific person responsible for identifying new products. The president pointed out that few other firms in their industry had such a position and generally argued that new product thinking was the responsibility of everyone in the firm. After further discussion, the president agreed to let Stowe send out a memo to all company employees…
The Fish House (TFH) in Norfolk, Virginia, sells fresh fish and seafood. TFH receives daily shipments of farm-raised trout from a nearby supplier. Each trout costs $2.45 and is sold for $3.95. To maintain its reputation for freshness, at the end of the day TFH sells any leftover trout to a local pet food manufacturer for $1.25 each. The owner of TFH wants to determine how many trout to order each day. Historically, the daily demand for trout is: Demand 10 11 12 13 14 15 16 17 18 19 20 Probability 0.02 0.06 0.09 0.11 0.13 0.15 0.18 0.11 0.07 0.05 0.03 a. Construct a payoff matrix for this problem. b. How much should the owner of TFH be willing to pay to obtain a demand forecast that is 100% accurate? give a clear explanation for (b)
LPM Corp. produces and sells two types of frozen burgers, Turkey Burgers and Veggie Burgers. In the most recent month, the firm sold 12,000 Turkey Burgers and 8,000 Veggie Burgers. Turkey Burgers sold for $14.00 per box and variable costs were $7.40 per box. The Veggie Burgers sold for $16.00 per box and variable costs were $8.25 per box. The fixed expenses of the entire company were $41,160. If the sales mix were to shift toward the Turkey Burgers product line with total sales volume remaining constant at 20,000, the overall break-even point for the entire company:
Sarasota Go Karts (SGK) is a firm that manufactures racing go-karts (fictitious) in Sarasota Florida. They produce a low-volume, premium product used by those who race go-karts. In total, they produce and sell around 300 go-karts per year. They offer five different models, although some further customization can be added upon request. They sell their products directly to the consumer, who can visit their small showroom at their manufacturing plant if they are in the area. However, the majority of go-kart orders are placed via their website or the phone, and are then shipped to the customer. Over the years, SGK has ran into a number of problems. First is their inventory levels. Their finished goods inventory is substantial, at any one time they have between 250-300 finished go-karts on hand. This is because they want to have an inventory of all five go-kart models on hand at any point in time, and they produce each model in a batch of 50 units at a time. They also have substantial work…
3.4-15* A cargo plane has three compartments for storing cargo: front, center, and back. These compartments have capacity limits on both weight and space, as summarized below: Weight Саpacity (Tons) Space Сapacity (Cubic Feet) Compartment Front 7,000 9,000 5,000 12 Center 18 Back 10 Furthermore, the weight of the cargo in the respective compart- ments must be the same proportion of that compartment's weight capacity to maintain the balance of the airplane.
Valles Galactic Industries (VGI) owns a small company (VGI-Durango Sur) that manufactures various electronic products for original equipment manufacturers.   Customer companies provide engineering designs, materials lists, and some unique materials. VGI-DS provides labor and space for the manufacturing and assembly operations and stocking a variety of inventory items for production, such as wire, cables, some electronic components, etc. Thus, VGI-DS orders a variety of components and raw materials by contract. The labor pool is primarily composed of about 100 retirees picking up extra cash by working four to six-hour shifts. Thus, the assembly operations must be simple and easy to teach. Skilled employees must do several raw material conversions for packaging—there are currently three such employees. VGI-DS receives forecasts from VGI headquarters for planned production for two years on a rolling quarterly basis. Staff at VGI-DS develop schedules and inventory plans based on this…
KOOKABOORA CONTAINER CORPORATION (From Business Organization and Management – Dr. Roberto Medina)     When the Clark Special Economic Zone in Pampanga opened its gates for investors in light and medium industries, the Kookaboora Container Corporation (KCC) was among the first ten companies to locate in the zones’s premises. KCC manufactures containers of various shapes and sizes which are used by manufacturers of industrial chemicals, food products, cooking oil, motor oil and others.     The production department of KCC is headed by Engr. Nicolas, a licensed mechanical engineer. He is a tickler for discipline. When even small mistakes happen in his department, he personally calls the offending employee and metes appropriate penalty. As a result, his department was judged best in efficiency. Very minimal wastage in materials and time were recorded by the department.     Under the direct supervision of Engr. Nicolas are 10 supervisors who are graduates of engineering courses and…
KOOKABOORA CONTAINER CORPORATION (From Business Organization and Management – Dr. Roberto Medina)     When the Clark Special Economic Zone in Pampanga opened its gates for investors in light and medium industries, the Kookaboora Container Corporation (KCC) was among the first ten companies to locate in the zones’s premises. KCC manufactures containers of various shapes and sizes which are used by manufacturers of industrial chemicals, food products, cooking oil, motor oil and others.     The production department of KCC is headed by Engr. Nicolas, a licensed mechanical engineer. He is a tickler for discipline. When even small mistakes happen in his department, he personally calls the offending employee and metes appropriate penalty. As a result, his department was judged best in efficiency. Very minimal wastage in materials and time were recorded by the department.     Under the direct supervision of Engr. Nicolas are 10 supervisors who are graduates of engineering courses and…