Philip Crosby (Guru of Quality), describe and give examples of his 4 absolutes of quality. In addition, what was his principle contribution with reference to PONC and POC? Within manufacturing. And finally, Describe Crosby's Quality Vaccine for management.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Philip Crosby (Guru of Quality), describe and give examples of his 4 absolutes of quality. In addition, what was his principle contribution with reference to PONC and POC? Within manufacturing. And finally, Describe Crosby's Quality Vaccine for management.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing