Please ans these 2 paragraph Since meena hasent advertised very heavily.....Keon is also thinking of expanding from Google to social media.... 5253545556575859606162636465666768697071727374757677787980818283848586878889909192939495969798991001011021031041051061071084GB21:33 IsсDEFAfter Keon mentions that he has a mechanic friend, Bill, who would be looking at the cars before anydeal was finalized, Meena admits that one of the limos needs a $3,000 repair. She has been consideringselling the vehicle as is and upgrading to an oversized luxury limousine. When Keon asked if she had anidea how high the as-is price may be, Meena hesitated and said she wasn't sure. Keon described theissue to Bill and he advised that a $30,000 price was a reasonable in the current market.Revenue per weeknight, January through DecemberRevenue per weekend night, January through MayRevenue per weekend night, June through AugustRevenue per weekend night, September through DecemberOperating expense per weeknightOperating expense per weekend nightMaintenance expense, quarterlyCleaning expense, weekly81669Keon has searched around for oversized limos and he thinks the best approach would be to buy a usedone for $70,000. Keon believes he can generate revenues 33% higher than a regular limo. However, thecleaning, maintenance, and operating costs of the larger limo would be 25% higher than the smallervehicles are currently incurring. Keon wants a detailed cost-volume-profit analysis on the oversized limo,as he believes there is more opportunity with pricing and business strategy here compared to theregular limos.Keon has asked Meena about pricing and costing of the limo services and has made his own plans,should he acquire the business. In terms of budgeting resources, Keon is planning to use two limos forregular customers and the other two for non-regulars. Here is a detailed breakdown of non-regularcustomer averages for a single limo (weeknights are Monday through Thursday):G$190236259241104132320100HKeon can currently borrow up to $150,000 at a 5.50% rate. In addition to the $70,000 in a tradingaccount, Keon has a $10,000 balance in his checking account. He feels that this money couldcomfortably last him three months as his living expenses are quite low.Since Meena hasn't advertised very heavily (she currently pays $300 a month for advertising on Googleand $150 a month for a small spot in the local paper), Keon is thinking of adding some more aggressivemarketing. He believes that paying for a trio of large billboards around the city could boost annual salesby 25% (with proportional increases in vehicle costs). Each billboard would have an initial cost of $1,000,followed by $500 monthly.Keon is also thinking of expanding from Google to social media. He estimates that if he spends $1,000 amonth on social media, he would be able to increase limo rental prices by 10% and not suffer any dropin sales volume. However, Keon wants to make sure that his advertising strategy is ethical and tasteful.He is looking for advice on the best marketing strategy given his industry and his limited budget. Keonhasn't made a budget yet, but wants help with this as well as advice on performing budgetary analysis ina small business.Keon has discussed this business idea with Sheri, a dear friend of his. Sheri has been employed as a limodriver in the past but is currently working as a Lyft and DoorDash driver. In discussion with Keon, shegrew excited and mentioned she would love to work with him. Since one of the current drivers isretiring, Keon believes he can hire her on a part-time basis for $20,000 a year. Based on currentnumbers (with no driver on salary), this would be a 8% reduction in operating cost for one limo.However, Keon wants more advice on hiring Sheri on salary versus paying her hourly. 23456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657584GB21:33 IsF8169GDGroup Case: Keon's LimousinesKeon has just graduated from college with a business management degree. Through part-time work andtrading stocks, he has amassed significant savings which he is considering investing in a small businessventure.Historically, Keon has earned a 9% annual return on his investments, but he realizes that he can't expectthe same results with full-time employment or entrepreneurship. He hopes to earn 5.50% a year goingforward, should he decide to leave $70,000 invested in a relatively safe investment portfolio.As a result of his trading success, Keon has been offered a job as a junior analyst at a major investmentmanagement firm. The job would pay $60,000 to start, with a promotion expected in a year. At thatpoint, the salary would increase to $72,000, followed by steady $2,000 increases annually.Keon, who has always been interested in limousines, has heard about a unique opportunity to purchasean existing business from a retiring founder. Meena is seeking $200,000 for her business. She owns fourlimousines, originally purchased for $80,000 each six years ago.In addition to the vehicles, Keon would get a list of regular customers from Meena. Keon has someexperience with valuing goodwill (a common accounting term) and he believes that 60 customersspending an average of $250 per month should be valued at the net present value of the next threeyears of cashflows. Keon also believes he can increase the rates of these steady customers by 4% a year(first increase immediately) without losing any of their business.In a brief conversation with Keon, Meena mentioned that she is using the straight-line depreciationmethod with an estimated life of twenty years and salvage value of $2,000, so $200,000 is really abargain. Keon is skeptical about this and wants more details on depreciating luxury cars. He wantsadvice on best depreciation practices and the impact different methods can have.After Keon mentions that he has a mechanic friend, Bill, who would be looking at the cars before anydeal was finalized, Meena admits that one of the limos needs a $3,000 repair. She has been consideringselling the vehicle as is and upgrading to an oversized luxury limousine. When Keon asked if she had anidea how high the as-is price may be, Meena hesitated and said she wasn't sure. Keon described theissue to Bill and he advised that a $30,000 price was a reasonable in the current market.After Keon mentions that he has a mechanic friend, Bill, who would be looking at the cars before anydeal was finalized, Meena admits that one of the limos needs a $3,000 repair. She has been consideringselling the vehicle as is and upgrading to an oversized luxury limousine. When Keon asked if she had anidea how high the as-is price may be, Meena hesitated and said she wasn't sure. Keon described theissue to Bill and he advised that a $30.000 price was a reasonable in the current marketH

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Introduction Meena is new in the advertising world and she has chosen some ethical ways but that…

Please ans these 2 paragraph Since meena hasent advertised very heavily..... Keon is also thinking of expanding from Google to social media....