Please do not give solution in image format thanku What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $50 per visit, the frequency of repurchase is every month, the contribution margin is 24%, and the average customer defection rate is 20%? If a continuous improvement goal is set of a 17% defection rate next year and 12% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 20%, VLC = $ For defection rate = 17%, VLC = $ For defection rate = 12%, VLC = $

Please do not give solution in image format thanku What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $50 per visit, the frequency of repurchase is every month, the contribution margin is 24%, and the average customer defection rate is 20%? If a continuous improvement goal is set of a 17% defection rate next year and 12% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 20%, VLC = $ For defection rate = 17%, VLC = $ For defection rate = 12%, VLC = $

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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