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- 5. Companies depend on TV program ratings to determine their desire of sponsoring a program, which reflects degree coverage. Are program ratings a good criterion for evaluating effectiveness of advertising? Does a high rating indicate the sales volume will also be high. DiscussIn personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.1E. Explain four advertising theories which illustrates how and why advertising is effective in influencing the customer's behavior and accomplishing it's objectives. (Non-anonymous questionO)
- 15 Asking people questions about their thoughts and opinions about advertisements is an effective way to conduct marketing research. True False2B. How is RADIO advertising better compared to TELEVISION advertising?Companies depend on TV program ratings to determine their desire of sponsoringa program, which reflects degree coverage. Are program ratings a good criterion forevaluating effectiveness of advertising? Does a high rating indicate the sales volumewill also be high. Discuss
- Ethics Several online stores now sell products to consumers al different prices based on the use(s information, such as geographic location-which determines your proximity to competitors and your area~ averageincome. Although this practice, known as Internetprice discrimination, is nol illegal, some would say itis unethical. Do you believe this practice is unethical?Should thi.s practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? Explain your reasoning.Question 28 For marketers, a major advantage of radio advertising is: O It is largely national in scope O It is a good fit for most advertising situations O It is a very segmented medium O None of the aboveEnvironmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural environment, which include ________. Question content area bottom Part 1 A. growing depletion of natural resources, climate change, and accompanying shortages of raw materials B. growing shortages of raw materials, increased pollution, and increased government intervention in natural resource management C. increased government intervention, increased pollution, and the expense associated with sustainability D. climate change, increased government intervention in environmental regulation, and the accompanying regulations E. increased global pollution especially in Asia, climate change, and the refusal of foreign governments to address it
- Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement• Jamal was reading the newspaper as usual, he saw an advertisement about the special services provided in Alsalam restaurant in weekends. One of the special services is providing a free Wi-Fi. Accordingly, Jamal decided to take his family for dinner in the weekend. However, the restaurant did not provide the special services mentioned in the advertisement. Jamal was very disappointed as he couldn't check his e-mail as the free Wi-Fi was not provided. This is an example of ---in service GAP analysis Select one: O a. GAP 2 b. GAP 1 O c. GAP 3 d. GAP 4Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine