Plz answer this _ though both incentives and disincentives can be used as motivators, how should their use be regulated by managers?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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. Plz answer this _ though both incentives and disincentives can be used as motivators, how should their use be regulated by managers?
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