Precision Automotive Parts Company (PAP) was in the midst of its strategic planning for the next three years. Historically, its primary focus was on assembly and distribution of a limited number of engine parts for small lower volume auto manufacturers. With new owners, the executives have been tasked with growing revenue at 3x its historical growth rate. Since receiving this directive, it had considered several growth alternatives. During this strategy session, almost all the executives seem to believe that expanding its plant and pursuing larger manufacturers is the best alternative. If it pursues this option, it is pursuing a strategy of

Precision Automotive Parts Company (PAP) was in the midst of its strategic planning for the next three years. Historically, its primary focus was on assembly and distribution of a limited number of engine parts for small lower volume auto manufacturers. With new owners, the executives have been tasked with growing revenue at 3x its historical growth rate. Since receiving this directive, it had considered several growth alternatives. During this strategy session, almost all the executives seem to believe that expanding its plant and pursuing larger manufacturers is the best alternative. If it pursues this option, it is pursuing a strategy of

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 2VC

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