Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Pretend that your company has been making and selling one product for the past five
years. Plan to make additional three products. These may be in the same category as the first
product or not. Use the following format.

N My Love x
MARKE
4 MARKE
4 Danica
L ACTIVITI x
Write a
M (no subj
b Search r X
ASG Comple X
New Tab x
+
ロ
A drive.google.com/file/d/1Vz5mlIYQZvhe5Mhey4AS6DXJiUwPf6Tly/view
E Apps M Gmail
YouTube
A Maps
O Translate
E Reading list
W MARKETING QUARTER 2.1.docx
LET US REMEMBER:
E Open with Google Docs
Product and services are created because of human needs and wants. Information about
consumers' tastes, preferences, perceptions, and priorities has significant contribution to the
design of the product. We cannot create products without any existing need or want in the
market. This enables the company to satisfy the needs and wants of the consumers. Satisfied
consumers mean satisfactory sales and income for the company. This is the very essence of the
product as an element of the marketing mix.
LET US APPLY WHAT YOU HAVE LEARNED
Pretend that your company has been making and selling one product for the past five
years. Plan to make additional three products. These may be in the same category as the first
product or not. Use the following format.
NEEDS/WANTS
THAT HAS BEEN
SATISFIED
GOODS OR
SERVICES
REASON FOR
OFFERING THE
PRODUCTS
PRODUCT
Original Product
New Product 1
New Product 2
New Product 3
Page
13
10:31 AM
P Type here to search
27°C
へ G○コ )
12/6/2021
近
Transcribed Image Text:N My Love x MARKE 4 MARKE 4 Danica L ACTIVITI x Write a M (no subj b Search r X ASG Comple X New Tab x + ロ A drive.google.com/file/d/1Vz5mlIYQZvhe5Mhey4AS6DXJiUwPf6Tly/view E Apps M Gmail YouTube A Maps O Translate E Reading list W MARKETING QUARTER 2.1.docx LET US REMEMBER: E Open with Google Docs Product and services are created because of human needs and wants. Information about consumers' tastes, preferences, perceptions, and priorities has significant contribution to the design of the product. We cannot create products without any existing need or want in the market. This enables the company to satisfy the needs and wants of the consumers. Satisfied consumers mean satisfactory sales and income for the company. This is the very essence of the product as an element of the marketing mix. LET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. NEEDS/WANTS THAT HAS BEEN SATISFIED GOODS OR SERVICES REASON FOR OFFERING THE PRODUCTS PRODUCT Original Product New Product 1 New Product 2 New Product 3 Page 13 10:31 AM P Type here to search 27°C へ G○コ ) 12/6/2021 近
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