Product Type: Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product? Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category? Build your Brand: Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?

Product Type: Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product? Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category? Build your Brand: Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 1DYMP

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Similar questions

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Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
If you will sell a product, what would it be and why? Give an example of the features/ benefits.
Brand: Dunkin Donuts Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
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Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?
develop a marketing plan, Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?
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