Q1 Actual Forecast 2023 2023 69 72.4 67 66.9 61 59.5 59 61.2 256 260 Q2 Q3 Q4 Total Obtain the MAD -4 7.2 1.8 -1

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Assume today's date is 12/31/2023. Actual sales and forecast for 2023 are given
below.
Actual Forecast
2023
72.4
66.9
59.5
61.2
260
2023
69
67
Q3
61
Q4
59
Total
256
Obtain the MAD
Q1
Q2
7.2
1.8
-1
Transcribed Image Text:Assume today's date is 12/31/2023. Actual sales and forecast for 2023 are given below. Actual Forecast 2023 72.4 66.9 59.5 61.2 260 2023 69 67 Q3 61 Q4 59 Total 256 Obtain the MAD Q1 Q2 7.2 1.8 -1
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