Q1.In a social marketing context cultural forces always create opportunities and rarely create threats. T/F Q2. While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns Q3.once per year. Therefore, Officials at the Ministry of health have started a campaign which focuses on influencing registered blood donors to donate blood 3 times per year. This indicates that the aim of this campaign is to: a. Influence the target audience to switch a behavior. b. Encourage the target audience to accept a new behavior. c. Encourage the target audience to modify a current behavior. d. Influence the target audience to continue a desired behavior. ______

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers

Problem 1VC

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Q1.In a social marketing context cultural forces always create opportunities and rarely create threats. T/F __________________________________ Q2. While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns ______________________________________ Q3.once per year. Therefore, Officials at the Ministry of health have started a campaign which focuses on influencing registered blood donors to donate blood 3 times per year. This indicates that the aim of this campaign is to: a. Influence the target audience to switch a behavior. b. Encourage the target audience to accept a new behavior. c. Encourage the target audience to modify a current behavior. d. Influence the target audience to continue a desired behavior. ______________________________________

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