Q2 According to Michael Porter, strategies allow organization to gain competitive advantage. Porter five generic strategies suggest different organizational arrangement, control procedure and incentive system. (a) Draw the Porter's Five Generic Strategies. (b) Discuss THREE (3) different bases strategies based on Q2(a) by giving specific example of company or industry for each. (c) Suggest TWO (2) conditions when those different bases strategy become effective based on your answer in Q2(b).
Q2 According to Michael Porter, strategies allow organization to gain competitive advantage. Porter five generic strategies suggest different organizational arrangement, control procedure and incentive system. (a) Draw the Porter's Five Generic Strategies. (b) Discuss THREE (3) different bases strategies based on Q2(a) by giving specific example of company or industry for each. (c) Suggest TWO (2) conditions when those different bases strategy become effective based on your answer in Q2(b).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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