Question 1:  a- If you were going to conduct a training program what would you want to know about your potential trainees that could help you design a training session that is enjoyable for the trainees and helps them learn? How would you conduct your audience analysis?  b- While trainers may not always have the luxury of a “perfect” training location, they should strive for a venue that helps facilitate learning, what are the details to be considered in the training room?  Question 2:  a- Discuss the strengths and weaknesses of the following evaluation designs; - Posttest only - Pretest/Posttest - Time Series  b- What is the difference between formative and summative evaluation? Which one you think is more important

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Question 1: 
a- If you were going to conduct a training program what would you want to know about your potential trainees that could help you design a training session that is enjoyable for the trainees and helps them learn? How would you conduct your audience analysis? 
b- While trainers may not always have the luxury of a “perfect” training location, they should strive for a venue that helps facilitate learning, what are the details to be considered in the training room? 


Question 2: 
a- Discuss the strengths and weaknesses of the following evaluation designs;
- Posttest only
- Pretest/Posttest
- Time Series 
b- What is the difference between formative and summative evaluation? Which one you think is more important

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