Question 1 A. Customers are vital to the existence of any business venture. Some businesses fail to reinforce this critical fact and end up losing their customers owing to poor service practices. Discuss the THREE (3) types of turnoffs and give ONE (1) example of each turn-off that customers could experience.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1
A.
Customers are vital to the existence of any business venture. Some businesses fail to
reinforce this critical fact and end up losing their customers owing to poor service
practices. Discuss the THREE (3) types of turnoffs and give ONE (1) example of each
turn-off that customers could experience.
B.
Discuss FOUR (4) reasons why teamwork is important in an organisation that practices
empowerment cite examples.
C.
Referencing any THREE (3) basic needs of customers, describe how customer service
personnel can use these needs to improve service quality.
Transcribed Image Text:Question 1 A. Customers are vital to the existence of any business venture. Some businesses fail to reinforce this critical fact and end up losing their customers owing to poor service practices. Discuss the THREE (3) types of turnoffs and give ONE (1) example of each turn-off that customers could experience. B. Discuss FOUR (4) reasons why teamwork is important in an organisation that practices empowerment cite examples. C. Referencing any THREE (3) basic needs of customers, describe how customer service personnel can use these needs to improve service quality.
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