QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data.
QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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QUESTION 1
The table below shows the sales figures for a brand of shoe over the last 12 months.
Months Sales
January 69
February 75
March 86
April 92
May 95
June 100
July 108
August 115
September 125
October 131
November 140
December 150
a. Using the following,
ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the
highest weight to the most recent data.
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