QUESTION 1.1 Google meet interviews QUESTION 1.2 Participant observations QUESTION 1.3 Structured interviews QUESTION 1.4 Focus group discussions via Google Meet QUESTION 1.5. Direct observations
QUESTION 1.1 Google meet interviews QUESTION 1.2 Participant observations QUESTION 1.3 Structured interviews QUESTION 1.4 Focus group discussions via Google Meet QUESTION 1.5. Direct observations
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
There are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (e.g. from books or videos) and interviews (individual or group). However, the most common methods used, particularly in humanities and social science research, are interviews and focus group discussions.
From the forerunning commentary, briefly outline the step-by-step procedures you would take for the following qualitative data collection methods when conducting your study:
QUESTION 1.1
Google meet interviews
QUESTION 1.2
Participant observations
QUESTION 1.3
Structured interviews
QUESTION 1.4
Focus group discussions via Google Meet
QUESTION 1.5.
Direct observations
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