QUESTION 11 Suppose you are a newspaper supplier. It costs you $0.40 to produce a newspaper. You sell each newspaper at $0.8 to a retailer, and the retailer sells each newspaper to its customers for $1.2. You are responsible for making production quantity decision and the retailer will buy all the production units from you. All the unsold newspaper will be returned to you and you refund them to the retailer. If you want to maximize your own profits, what should be the optimal service level? O 04 0.3 0.5 0.66 QUESTION 12 What would be the optimal service level if you and the retailer wish to maximize the total supply chain profits? O 0.3 0.4 0.5 0.66 QUESTION 13 Now suppose the retailer pays back each unsold newspaper to you. What would be the optimal payback rate at which the supply chain profit is maximized? Please submit your complete worked out answers.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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QUESTION 11
Suppose you are a newspaper supplier. It costs you $0.40 to produce a newspaper. You sell each newspaper at $0.8 to a retailer, and the retailer sells each
newspaper to its customers for $1.2. You are responsible for making production quantity decision and the retailer will buy all the production units from you. All the
unsold newspaper will be returned to you and you refund them to the retailer. If you want to maximize your own profits, what should be the optimal service level?
O 04 0.3 0.5 0.66
QUESTION 12
What would be the optimal service level if you and the retailer wish to maximize the total supply chain profits?
0.3
0.4 0.5 0.66
QUESTION 13
Now suppose the retailer pays back each unsold newspaper to you. What would be the optimal payback rate at which the supply chain profit is maximized?
Please submit your complete worked out answers.
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Browse Local Files
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Transcribed Image Text:QUESTION 11 Suppose you are a newspaper supplier. It costs you $0.40 to produce a newspaper. You sell each newspaper at $0.8 to a retailer, and the retailer sells each newspaper to its customers for $1.2. You are responsible for making production quantity decision and the retailer will buy all the production units from you. All the unsold newspaper will be returned to you and you refund them to the retailer. If you want to maximize your own profits, what should be the optimal service level? O 04 0.3 0.5 0.66 QUESTION 12 What would be the optimal service level if you and the retailer wish to maximize the total supply chain profits? 0.3 0.4 0.5 0.66 QUESTION 13 Now suppose the retailer pays back each unsold newspaper to you. What would be the optimal payback rate at which the supply chain profit is maximized? Please submit your complete worked out answers. Attach File Browse Local Files Browse Content Collection
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