Rachel is a buyer for a large regional bank. When she ordered toner cartridges for the company's printers, she was purchasing Multiple Choice A. accessories. B. natural products. C. component materials. D. convenience products. E. supplies.
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Rachel is a buyer for a large regional bank. When she ordered toner cartridges for the company's printers, she was purchasing
Multiple Choice
A. accessories.
B. natural products.
C. component materials.
D. convenience products.
E. supplies.
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- In addition to the give-back program, Bombas socks are attractive to consumers because they Multiple Choice are made of entirely natural and vegan ingredients. are among the least expensive products available. have been engineered for superior comfort. are conveniently sold in mass merchandise stores like Walmart and Target. are considered the most fashion-forward in the category.Discretionary income. It’s the amount of money we have left over after paying for life’s necessities. And many teens have plenty of it. According to a recent Nielsen survey, 29 percent of teens live in homes where household income is $100,000 or higher. These teens aren’t just buying for themselves, either. In addition to having discretionary income, teens have a strong influence on the purchasing decisions of their parents. According to Mary Leigh Bliss, trends editor at youth-focused market research firm YPulse, “Teens are now passing technology down to their parents, not the other way around.” This presents significant opportunities for marketers. However, some critics worry that teens may be especially vulnerable to targeted marketing messages and offers from high-powered or unscrupulous marketers. Discuss how companies can reach their teen markets using socially responsible target marketing. Cite an example of a company being responsible in targeting teens and another…Magazines are kind of products that are relatively low-priced and placed in many locations to make them readily available when consumers need or want them. They could be described as convenience products. MUSTEA RUS True False
- For most of the Great Value branded items (e.g., Great Value ice cream), Walmart also sells the same or similar items from other brands (e.g., Ben & Jerry’s ice cream). Could you provide 2 reasons why Walmart still wants to introduce its Great Value brand given so many alternatives on the same shelvesTo remain successful, the company needed a regular flow of new products coming on stream all the time. It therefore needed to know and understand the kinds of products that would keep the customers coming back again and again. Part of the problem that had to be overcome was the availability of choices, both within the eleven-inch doll market, and also outside it (nobody likes to be limited to any one thing, and the buyers and consumers of Barbie dolls are no different). So the brand logo and distinctive colour scheme (a bright pink) were developed so as to be capable of being attached to every product that came out. Also, the core range of products had to be universally available, and at prices that would allow for unconsidered, whim and largely cash purchases to be made. So the products were made available at all possible outlets, including supermarkets, department stores and independent corner shops. In the UK and many parts of the USA and the EU, the decline of independent toy shops…What in-store characteristics could traditionalretailers use to enhance the probability of purchaseamong individuals who visit a store? Describeeach factor in terms of how it should be used, anddescribe its intended effect on the consumer for thefollowing products:a. Perfumeb. Ice creamc. Coffee after a meald. Flowers from a supermarket
- Jill thinks all dishwashing soaps are alike, so she buys the cheapest brand. Jack buys the brand of laundry detergent his mom always bought. Consumers typically have low involvement with the decision to buy household cleaning products and make quick choices. But Elena researches nontoxic cleaning supplies in detail before her baby is born. The market for green cleaning products was pioneered by small firms like Seventh Generation, Inc., which, in 1988, started selling environmentally friendly household products in health food stores and specialty stores. Two decades later, in 2007, green cleaners still accounted for less than 1% of cleaning product sales, even though surveys found that 60% of consumers were “concerned about the impact cleaning products have on the environment.” Only truly committed green consumers will make an extra trip to a specialty store to pay more for utilitarian looking products that are perceived to be less effective because they are environmentally safer. Even…Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.while many auto dealers list the attributes of a vehicle individually on the window sticker, they generally list the price as a lump sum. the reason they do this is because they know the behaviral concepts of - providing motivation to consumers - seperating losses, combining gains - seperaring gains, combining losses - providing a silver lining - categorizing and comprehending
- Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?Is it a good or bad thing that some retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contacts