Ranga Ramasesh is the operations manager for afirm that is trying to decide which one of four countries it shouldresearch for possible outsourcing providers. The first step is to select a country based on cultural risk factors, which are criti-cal to eventual business success with the provider. Ranga has reviewed outsourcing provider directories and found that thefour countries in the table that follows have an ample numberof providers from which they can choose. To aid in the countryselection step, he has enlisted the aid of a cultural expert, JohnWang, who has provided ratings of the various criteria in thetable. The resulting ratings are on a 1 to 10 scale, where 1 is a lowrisk and 10 is a high risk.John has also determined six criteria weightings: Trust, with aweight of 0.4; Quality, with 0.2; Religious, with 0.1; Individualism,with 0.1; Time, with 0.1; and Uncertainty, with 0.1. Using thefactor-rating method, which country should Ranga select?

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20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
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Ranga Ramasesh is the operations manager for a
firm that is trying to decide which one of four countries it should
research for possible outsourcing providers. The first step is to

select a country based on cultural risk factors, which are criti-
cal to eventual business success with the provider. Ranga has

reviewed outsourcing provider directories and found that the
four countries in the table that follows have an ample number
of providers from which they can choose. To aid in the country
selection step, he has enlisted the aid of a cultural expert, John
Wang, who has provided ratings of the various criteria in the
table. The resulting ratings are on a 1 to 10 scale, where 1 is a low
risk and 10 is a high risk.
John has also determined six criteria weightings: Trust, with a
weight of 0.4; Quality, with 0.2; Religious, with 0.1; Individualism,
with 0.1; Time, with 0.1; and Uncertainty, with 0.1. Using the
factor-rating method, which country should Ranga select?

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