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- how three and four stars hotels can design a costumer driven marketing strategy and segment the consumer market?1. If you are asked to introduce electrical scooters what variables do you consider to do market segmentation?How do entrepreneurs use the segment, target, and position (STP) process to increase the probability of success of their new venture?
- A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and man- agement. Who are the target market customers (students) for these courses?What are some industries or segment boundaries for the PC Industry?What is the roles and responsibilities of a recreational manager in tourism industry?