Select a category that you believe might be chosen for a strategic category analysis inthe industries listed below. Describe the factors impacting each commodity, using aPorter Five Forces analysis (described earlier in this chapter). Justify why you believethe category is strategic to that industry, and the approach to be used in developing acategory strategy.a. Oil (West Texas intermediate) versus gasoline (discuss differential)b. Metalsc. Chemicalsd. Plastic resinse. Shippingf. Wood products and other production materialsg. Aeronautical equipmenth. Machine toolsi. Telecommunicationsj. Paper

Select a category that you believe might be chosen for a strategic category analysis inthe industries listed below. Describe the factors impacting each commodity, using aPorter Five Forces analysis (described earlier in this chapter). Justify why you believethe category is strategic to that industry, and the approach to be used in developing acategory strategy.a. Oil (West Texas intermediate) versus gasoline (discuss differential)b. Metalsc. Chemicalsd. Plastic resinse. Shippingf. Wood products and other production materialsg. Aeronautical equipmenth. Machine toolsi. Telecommunicationsj. Paper

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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