Select one: O a. multidomestic strategy O b. home replication strategy O c. transnational strategy O d. global strategy

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
Problem 1LO
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IKEA attempts to capture global efficiencies while remaining responsive to local conditions. IKEA follows a
Select one:
O a. multidomestic strategy
b. home replication strategy
c. transnational strategy
O d. global strategy
Transcribed Image Text:IKEA attempts to capture global efficiencies while remaining responsive to local conditions. IKEA follows a Select one: O a. multidomestic strategy b. home replication strategy c. transnational strategy O d. global strategy
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