SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.
SHOPPING MALL CORAL GABLES HOUSE DOWNTOWN Rent D C A Walk-in traffic B A D Distance from existing stores A B.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 6DRQ
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| Katie Reynolds owns two exclusive women's clothing stores in Miami. In her plan to expand to a third location, she has narrowed her decision to three sites- one in a downtown office building, one in a shopping mall, and one in an old Victorian house in the suburban area of Coral Gables. She feels that rent is absol utely the most importa nt factor to be considered, although walk-in traffic is 90% as important as rent. Further, the more distant the new store is from her two existing stores, the better. She weights this factor to be 80% as important as walk-in traffic. Katie developed the following table, in which she graded each site from A to D, with A being best. Which site is preferable? |
Transcribed Image Text:SHOPPING
MALL
CORAL
GABLES
HOUSE
DOWNTOWN
Rent
D
C
A
Walk-in traffic
B
A
D
Distance from
existing stores
A
B.
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